Some major takeaways from creating the newsletter are the importance of structure and tone. First, newsletters need to be concise and easy to scan, so I had to work on writing clear and concise text. The main purpose of a newsletter is to catch the reader's attention quickly, so making it easy to scan is a good practice.
Also, a newsletter needs to grab the reader's attention, so calls to action and personalization are key elements. Readers need to feel like the newsletter was written especially for them. I never really paid much attention to the newsletters I received, but from now on, I will read them more carefully and keep learning from them.
Micaela Medina
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